Fundraising, Grants Linda Wastyn, PhD, CFRE, GPC Fundraising, Grants Linda Wastyn, PhD, CFRE, GPC

"Other-Orientation" in Fundraising

A few weeks ago we wrote a blog post about the importance of taking another orientation and how nonprofit organizations by their nature do. Learn more about the concept of being other-oriented and how you can apply that to your fundraising to be even more successful.

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Fundraising, Grants Linda Wastyn, PhD, CFRE, GPC Fundraising, Grants Linda Wastyn, PhD, CFRE, GPC

The Infrastructure Act

The federal government is investing more than a billion dollars in the nation's infrastructure over the next 5 years. But this act defines "infrastructure" much more broadly than you might think, making many nonprofits potentially eligible. Learn what types of projects are included for funding and how you can find out more.

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Fundraising Linda Wastyn, PhD, CFRE, GPC Fundraising Linda Wastyn, PhD, CFRE, GPC

Using Social Media for Fundraising

Social media can be a great way to raise funds but you need to treat a social media campaign like any other. Learn what that means so that you can leverage the power of social media to advance your fund development goals.

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Fundraising Linda Wastyn, PhD, CFRE, GPC Fundraising Linda Wastyn, PhD, CFRE, GPC

Soliciting Monthly Donations

Monthly donations can increase your revenue without necessitating a lot more work but you need to make sure that your donors know they can and should give monthly and make it easy for them to do so.

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Fundraising Linda Wastyn, PhD, CFRE, GPC Fundraising Linda Wastyn, PhD, CFRE, GPC

Middle Level Donors

You spent lots of time cultivating and soliciting the top donors to your organization and planning letters and email campaigns for the broad base of supports, but what about your middle donors? Those who give more than you might get through the mail but not quite to the major gift level. Learn strategies to get and keep these often forgotten donors engaged and giving to your organization.

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Fundraising Linda Wastyn, PhD, CFRE, GPC Fundraising Linda Wastyn, PhD, CFRE, GPC

Donor Retention Strategies

More than half of donors who give once never give again. By cultivating first time donors with programs specifically geared to them and welcoming them into your organizational family, you can turn them into lifetime donors.

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Fundraising Linda Wastyn, PhD, CFRE, GPC Fundraising Linda Wastyn, PhD, CFRE, GPC

All About Cultivating First Time Donors

More than half of donors who give once never give again. By cultivating first time donors with programs specifically geared to them and welcoming them into your organizational family, you can turn them into lifetime donors.

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Fundraising Linda Wastyn, PhD, CFRE, GPC Fundraising Linda Wastyn, PhD, CFRE, GPC

Donor Retention Strategies

Make first time donors feel appreciated and showing them what a difference their gift made. But how can you do this? Read this week’s post for a few “simple” suggestions.

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Fundraising, Leadership Linda Wastyn, PhD, CFRE, GPC Fundraising, Leadership Linda Wastyn, PhD, CFRE, GPC

Strategies to Retain More Donors

Last week we talked about the importance of retaining donors. This week hear a case study of an organization to whom I made a first gift who has done a phenomenal job of stewarding that gift, making me -- and most of their donors -- much more likely to make subsequent gifts.

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Fundraising Linda Wastyn, PhD, CFRE, GPC Fundraising Linda Wastyn, PhD, CFRE, GPC

Predicting the 2021 Fundraising Environment

As we settle into 2021, I see some reasons for hope and optimism that nonprofits can have a better year, at least financially. I draw this conclusion based on the following observations, drawn from my research on the political, economic, and social forecasts that filled the media and various newsletters during the last quarter of 2020.

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